A As designers we all experience the combative relationship between technical requirements and visual design aspirations. So how do we get these two rowdy children to put down the paintball guns and play nice? Glad you asked. They both want to be your favorite. They both want your attention. So, let’s dive into parenting 101. In any given project, technical requirements and creative requirements are meant to compliment each other. The visual prowess of your mockup doesn’t matter if it’s a dud from a features standpoint. On the flip side, it can be a technical masterpiece but fail because it’s uninspiring visually. As designers we may favor one over the other.

To manage the delicate equilibrium of your design project, you need to give an equal amount of attention to accomplishing the creative requirements and the technical requirements.